Setting up an eBay shop in 5 simple steps

If you’re looking at selling on eBay then by having an eBay Shop you are able to display all of your listings in one place, meaning visitors can browse all of your items with ease. You also gain the ability to personalise your ‘shop window’ with templates and a website address.

Ok, let’s get stuck straight in shall we…

1. Make sure you meet the right requirements

Before you can open an eBay shop there are a few requirements you need to take care of depending on which level of shop you would like to open. There are 3 main shop subscription levels on eBay, each with slightly varying requirements.

Subscription levels

Basic Featured Anchor
Additional customisable pages in your Shop 5 pages 10 pages 15 pages
Subscription fees* £14.99 / month £49.99 / month £349.99 / month
Insertion fees
(All categories)
£0.20 Private sellers
£0.10 Business sellers
N/A Private sellers
£0.05 Business sellers
N/A Private sellers
£0.00** Business sellers
Insertion fees
(Media categories)
£0.10 Private sellers
£0.10 Business sellers
N/A Private sellers
£0.05 Business sellers
N/A Private sellers
£0.00** Business sellers

* Prices correct for on 08/02/2012.
** For 30-day or Good ‘Til Cancelled listings. For listings of a shorter duration, the fee is £0.01 per listing.
Further and up to date information on shop fees.

Subscription level requirements

Basic Shop :

  • You must have a minimum feedback score of 10, or
  • You must be PayPal Verified

Featured Shop or Anchor Shop:

  • You must be a registered business seller on eBay
  • You must be PayPal Verified
  • Maintain a 12-month average Detailed Seller Ratings score of 4.4 or above for a Featured Shop or 4.6 or above for an Anchor Shop in each of the four areas

2. Choose your eBay Shop name

You’ll be able to give your eBay Shop a name of your choice, but remember that this name is also the shop’s website address, so if you’re trading as a business seller for example it would be a good idea to use your company name.

Once you’ve decided which level and a shop name go to the Subscribe to Shops page to sign up.

3. Set up and customise your eBay Shop

Next you’ll need to setup your ‘shop window’, this is your chance to incorporate your company branding and setup your shop categories.

As an online retailer you’ll want to design a professional looking eBay Shop, you can either use eBay’s inbuilt tools or there are companies around that design templates specifically for eBay Shops.

A few things you’ll want to include are:

  • Your company logo, so customers instantly know who they are buying from
  • A header, including contact details
  • Your shop policies such as delivery and returns
  • A shop theme to include your company colours and fonts

4. List those items!

Once you’ve setup your shop you can start selling your products. In an eBay Shop you have the option of selling items as either Auction-Style or Fixed Price listings. These listing will then automatically show in your shop, add them to the relevant category so visitors can navigate to the type of product they are looking for.

5. Grow your business

Ok, so this isn’t really a step about setting up your shop but it’s an important step nonetheless.

Managing your shop and adding new products over time will keep your customers coming back, and with the right marketing you can build up a reliable customer base.

Further reading: For more information about setting up an Ebay Shop from eBay themselves click here.

If you have any questions about setting up an eBay Shop or any advice for those just starting out then leave a comment below.

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