Managing Stock across Multiple Warehouses

Many of our clients have fulfilment warehouses in multiple countries around the world, in many instances it makes sense to have the product stored, processed and distributed from the country the order is placed in.

However, as a business owner, the challenge of knowing your worldwide inventory levels for a particular product is a complex one and can involve multiple logins to multiple stock systems and by the very nature of the setup, will never be a true live picture.

StoreFeeder can offer a solution that provides the ability to see exactly what your total worldwide inventory level is as well as the quantity available in each fulfilment centre in each country.

StoreFeeder was built on the principle that variation products are products in their own right, this allows you to list variation products i.e. a red t-shirt in Size M as either part of a variation listing on channel (Red T-Shirt available in S,M,L & XL), or as a individual product listing on channel (Red T-Shirt Size M). So, as each variation is a product in its own right, you can have a country or warehouse location as a variation.

So a product that is sold in, for example, the UK, Germany and Australia should be set up as a variation product as normal, and then each fulfilment centre around the world is set up as a variation product.

This means that when you are viewing the product in StoreFeeder you will be able to see the total worldwide stock level at master product level, but drilling down into the product will show the stock levels available at each worldwide location. Simple!!

In our example product here, you will see that the product has 3 different warehouse locations and the worldwide inventory level for the product is 23, made up of 10 units in the UK, 5 in Germany and 8 in Australia

And because each variation is a product in its own right, you can list just the Australian held stock on your Australian channels, just your UK stock on your UK channels and so on.

You will see that there are 10 units available on the eBay UK listing which matches the 10 units showing in the UK warehouse on the variation listing in StoreFeeder

And the good news continues, because of the way StoreFeeder handles stock and different warehouses, only orders ordered on Australian channels will be exported via FTP to the Australian fulfilment house, or they can process the orders through StoreFeeder with appropriate restriction settings so they only see the orders that are for them.

Each variant can also have different suppliers as well, so if your source the Australian version in Australia and the UK version in the UK, then StoreFeeder can also handle this.

So, if you have warehouses in multiple countries and need an effective inventory management solution, give our team a call and we will be happy to talk you through the options and methodology.

Christmas Opening Hours

Season’s Greetings!
Everyone at StoreFeeder would like to take this opportunity to wish you a very Merry Christmas and a Happy New Year!

We would also like to remind you all of our opening hours over the holiday period

Holiday Support Hours
Monday 23rd Dec 2013 – Business as usual
Tuesday 24th Dec 2013 – Business as usual (Ticket Support only after 1.00pm)
Wednesday 25th Dec 2013 – Support Offline
Thursday 26th Dec 2013 – Support Offline
Friday 27th Dec 2013 – Business as usual
Monday 30th Dec 2013 – Business as usual
Tuesday 31st Dec 2013 – Business as usual (Ticket Support only after 1.00pm)
Wednesday 1st Jan 2014 – Support Offline

StoreFeeder will be open as usual from Thursday 2nd Jan 2014

If you do have any urgent issues please place a ticket on our support ticketing system and mark it as ‘Critical’. This will be monitored over the whole Christmas period.

*Please do not misuse this option, this is for business critical issues only that cannot wait until support is back online.

All the best and we look forward to a busy 2014!

The StoreFeeder Team.

New DPD Carrier Integration

Multi-channel retailing


StoreFeeder can now offer customers the ability to print delivery labels via the DPD Ship@Ease system. This is one of many new shipping integrations that are being introduced over the next few months, meaning smoother and easier label production methods for all your distribution methods.

DPD offer an extensive range of domestic and international shipping solutions, all of which can be accessed and utilised through the StoreFeeder integration.

DPD are the choice of parcel carrier for our fulfilment partners UK Fulfilment and offer a fantastic 1 hour delivery slot service which advises your customers of the time to expect their parcel via SMS text and email. Access to the feature is also available through the StoreFeeder integration.

There is a full Knowledge Base article on how to setup the DPD integration and process labels through it. This can be found by clicking here

We are already working on an improved DPD integration to provide an even better carrier solution for our clients.

Please be aware that in order to use this, you must already hold a DPD account and have access to their Ship@Ease software. If you do not have an account with DPD, please contact the StoreFeeder office who will be happy to advise.

For more information on the Ship@Ease software you can watch this nice video courtesy of DPD!


The evolution of StoreFeeder


Some of our clients may already be aware of how StoreFeeder was conceived, so to speak. We were born from a basic warehouse management system built for our sister company (we share premises), UK Fulfilment.


The original online warehouse management system was conceived in the mid 1990’s and was very basic and crude, but allowed our clients to login and place orders for their stock online for us to deliver to the customer.

This ran for many years and ran the warehouse activities for many hig profile clients in conjuction with telephone and mail orders.

In the mid 2000’s this system evolved again to include an API link to the clients website which meant orders would come directly into our system when an order was received. This may seem the norm now but back then this was high tech!

It was around 2009 when the initial concept of StoreFeeder beagn to emerge and we explored the possibility of linking eBay and Amazon accounts as well as the clients websites.

And there you have it! 2 upgrades later and here we are with StoreFeeder V2 which is virtually unrecognisable from the basic 1990’s software on which the concept was born. The only recognisable aspect of the software is that it still manages the warehouse for UK Fulfilment and its clients.

Not many pieces of software can claim that they actually use the software themselves, but we can, our own software runs our own warehouse.

For more information on UK Fulfilment and the services that they offer, visit their webiste at or give us a call and we will be happy to discuss this with you.


Benefits of outsourcing fulfilment with UK Fulfilment

‘Benefits of outsourcing fulfilment’ is a guest post from Ian at UK Fulfilment, a fulfilment house based in Nottingham…

The very fact that you are looking at the StoreFeeder blog, means that you either are or you are considering selling your products on multiple sales channels. The evolution of the ecommerce market has been staggering and without fantastic pieces of multi-channel ecommerce software, like StoreFeeder, to help companies manage their stock and sales activity, time would be a very precious resource in this industry.

Time, an interesting concept, who could not do with more time in the day, more time to source new products, or new suppliers for your existing ones, or even (dare I say it) relax away from the business!

The selling of a product is just the start of the journey, it means that you have done the right things so far. You have a product that the customer wants and at a price they are happy to pay. Your sales channel is good and the customer feels a sense of trust to buy from you.

But this really is the start of the journey and this journey is where ‘time’ is often a factor in whether your customer will ultimately be happy with you and their purchase.

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