A Thank You to All Our Customers

From all of us here at StoreFeeder, we’d like to thank our customers for helping us to make us one of the best multi-channel platforms out there, for both functionality and value.

Both our team and our software will continue to grow as we add more channel and courier integrations, and new useful tools in the coming months. We’re writing new code, ironing out the wrinkles in the old code, and making sure that StoreFeeder is ready to meet the needs of our expanding customer base.

We’d like to take this opportunity to thank our veteran customers who have grown alongside us over the years. We really couldn’t have done it without you. To the new customers who are just joining us, you’ve made the right choice, and we’d like to offer you a very warm welcome.

Now, with any growing system, there are likely to be one or two growing pains. A handful of customers have noted that on some days, the service runs a little slower than we’d like it to.

Through the years, we have processed many thousands of your orders, and some of you have so many past orders stored into your interface that they slow down page loading and processing times.

We’re going to be bringing in ways of archiving these, having a good spring clean. Don’t worry, you’ll be able to go back and view your archived orders at any time you like.

For us, our customers are paramount, and the improvements we make to our service are driven by your suggestions.  Our developers are working double time to integrate the next new big features, and to return the service to its usual pace.

If you should ever encounter any issues with your service, there is a new integration you’d like us to include, or you have a suggestion to make your experience better, let us know, and we’ll make your service our priority.

From all of us here, happy selling!


The StoreFeeder Team


Published on: 16 Jan 2017 @ 14:39

StoreFeeder, A Year in Review

I’m sure you’d agree that 2016 has been quite a year to remember, so from all of us here at StoreFeeder, we’d like to wish our valued customers a very Merry Christmas.

We thought this would be a good opportunity to look back over all the changes and improvements we have made to our service over this last year, and to look at some of the exciting plans for the future development and continued improvement of StoreFeeder that we have in store for 2017.

A very popular improvement has been the introduction Criteria Weighting to our shipping rules. In this new feature, you are able to choose the criteria that matter the most to you. Should two shipping rules apply to the same order, StoreFeeder will automatically assign the rule that matches the criteria you deem to be the most important.

We have offered our customers greater functionality options with our Rest API. Using this powerful tool, the more computer savvy among you can send queries and receive responses about any aspect of your data. Search through your past orders to find all the ones from last September when you were away on holiday? No problem. Search to see how many of a product you have in a particular warehouse? Done.

We know just how vital it is to keep your customers happy, and what better way than to make sure your products get to the right place at the right time? Throughout the year, we have integrated StoreFeeder with a host of new couriers. We have been very pleased this year to welcome Amazon Logistics, DPD, Interlink, Huxloe and Parcelstation to our growing list of couriers.

Recognising how dreary it can be to manually alter your product prices to keep track of those of your competitors, we introduced our new and improved Amazon Repricer tool at the start of the year for our Banquet and Enterprise customers to help you keep that competitive edge. With this tool, Amazon informs us of changes to the same products in different stores, and the repricer runs throughout the day, automatically repricing your orders based on the options you set.

One of the new features we are most proud of, is our Phase 1 of Multi-stock Location. This feature is currently only available for a select testing group of Enterprise customers, and has been met with highly positive feedback. The feature takes into account all of the locations you may keep the same products, and uses this information to inform your picking and packing lists. StoreFeeder won’t look only in one place for your products, but will take into account the amount you have in store, and the rest sitting in your warehouse.

Enterprise customers can expect this new feature to become part of their package when we unveil Phase 2 in the days to follow.

The sphere of online retail grows by the day, and here at StoreFeeder, we don’t want our customers to miss any opportunities. We are proud to announce the following future channel integrations that will be coming in 2017:

  • Magento 2.0
  • Etsy
  • Priceminister

In additional to new channels, we will be bringing new courier integrations with integrated printable labels for each courier.

  • DHL
  • Hermes
  • UPS

Lastly, StoreFeeder is getting a rebranding! Expect a newly designed website for the New Year.

Once again, we’d like to express our gratitude to all of our customers. We wish you all a relaxing Christmas, and may you have a very happy and lucrative New Year.

The StoreFeeder Team


Published on: 23 Dec 2016 @ 12:50

Multi-Select Filters Extended!!



Last month we released a great new feature on the picking page that allowed multiple values to be selected fro the drop down menus on the grid.

Well, this proved so popular and useful to our customers that we have rolled this out onto ALL grids throughout StoreFeeder. Multi1

So now on the Orders page and the Products page, you can filter your views even more precisely using the multi-select filters.


The StoreFeeder Team

Latest updates to StoreFeeder

Today saw the latest round of upgrades and new feature releases to StoreFeeder, so here is a brief overview of some of the main changes that are now live within the software

NEW – Multi-Select Filters on Grids

A new type of filter has been added to the grids used in StoreFeeder to display tabulated information.This filter allows you to select multiple values at once rather than being limited to filter just based on a single value.

Currently this has only been implemented on the Outstanding Orders grid on the Picking page, but we’re planning to roll it out to other grids in the coming weeks.

UPGRADE – Shipping Rules – Criteria Weighting

We’ve added an advanced option to Shipping Rules which allows you make some of the criteria in your rules more important when StoreFeeder is deciding which rule to apply.

This new feature is totally optional, and if you choose not to use it then your Shipping Rules will continue to function exactly as before.

For more information about this new feature please see the Knowledge Base article by clicking here

NEW – Redownload Orders

The ‘Delete’ button for external orders (i.e. orders that have downloaded from channel, rather than orders created in StoreFeeder) has been re-labelled to ‘Redownload’.  This is to help make it clearer that clicking that button will cause the order to be deleted from StoreFeeder, but that it will redownload into StoreFeeder, provided that the order still exists on channel, hasn’t been despatched on channel and that the order is less than 7 days old

So, there you go, a roundup of the main upgrades and new features from the latest software release.

If you have any questions or need any assistance with any of these, please contact the StoreFeeder Support Team who will be happy to help you


The StoreFeeder Team

StoreFeeder in under 10 minutes….

Our Head of Sales, Karl Ciz, has been busy!!

He has produced a short, 10 minute video clip showing all the great features StoreFeeder can offer. No idea how he crammed all the great features and tools into a 10 minute video, but he did!!

So make a hot drink and take 10 minutes to watch the video and find discover the key concepts and features StoreFeeder offers.

Of course, if you want to see more detail, get in touch and we will be happy to answer any questions or give you a fuller demo of the software.

Happy viewing!

The StoreFeeder Team

Exciting changes to Shipping Rules

Our eagle eyed users may have noticed some changes to our Shipping Rules page, including a great new feature called the Shipping Rule Tester.

Improvements to Shipping Rules – Some changes to our Shipping Rules section include being able to apply Specificity and Priority to shipping rules:

Specificity – A measure of how specific the Shipping Rule is.  This is determined by how many criteria you have explicitly set it the Shipping Rule rather than leaving as All/No Min/No Max.  When more than one Shipping Rule could apply to an Order the Rule with the highest Specificity will apply.

Priority – A value between 1 and 99 (or optionally left blank), which indicates which Shipping Rule should take priority if two Rules apply to an order and are equally specific.  1 is the highest priority and 99 is the lowest.  If left blank the priority is considered to be less than 99.

A knowledge base for the new shipping rules section can be found here

Our NEW Shipping Rules Tester – After a suggestion on User Voice, we have made the shipping rule tester live for all users. Previously only an internal tool, all users can now check how changes to your shipping rules will affect your orders.

1a1aThe Shipping Rules Tester page gives you the opportunity to test your shipping rules to see how they perform under different circumstances. The page aims to make it more transparent how the shipping rules are used to against your orders.

The Tester allows you to see ALL valid shipping rules for an order and which one of those valid shipping rules would ‘win’ and be applied to the order. Optionally you can also see a full comparison of that order against ALL of your Shipping Rules, with a breakdown of how each criteria compared to the order.

A knowledge base for the new shipping rules tester can be found here

Coming Soon!! – More upgrades to the Shipping Rules!

What if you think that one criteria in the rule is more important than the others?  Maybe Channel Shipping Method is a pretty big deal and should be worth more than the other criteria? You want the shipping method to reflect that, right? That’s why we’re adding weightings.

It’s basically a way of saying, when you count up how specific my rule is I want you to treat these criteria as more/less important than the others.

This great new functionality will make Shipping Rules even more accurate when allocating shipping methods to your orders

StoreFeeder – User Voice Updates

Some great suggestions have been coming in on User Voice and we have been listening and busy implementing some of the ideas into the latest software update releases alongside the StoreFeeder led developments.






Latest Releases

Here are just a few of the latest updates that are now live on StoreFeeder thanks to User Voice suggestions:

WooCommerce – We now have a WooCommerce integration. This ecommerce platform is growing in popularity so we have made it easier for customers to now integrate. See the user voice suggestion here

Full logging of all inventory changes for products – If you go to an individual product and click on ‘Adjustments’ tab, you will now see a full audit trail for the product which now not only shows manual adjustments, but includes all orders, cancellations, goods in activity and returns. You can also filter these adjustments using the ‘Category’ filter, so you can quickly filter types of inventory changes. See the user voice suggestion here

Remove Order from a Pick Wave – You will see the new ‘Remove Pickwave’ button in the top right of the screen on the edit order page and clicking this when the order is assigned to a pick wave will remove the order from that pick wave and return its status to ‘Complete – Ready to Pick’. See the user voice suggestion here

For more information on any of these latest releases, please contact the Support Team who will be happy to help.

Recent Suggestions – Vote now!

As you can see, making suggestions and voting on User Voice really works!! Here are just a few of the great new ideas that have been submitted recently. If you feel any of these suggestions would benefit you, please go to User Voice and vote!

Add an option to duplicate orders – Would it be useful to be able to duplicate an existing order with the click of a button? Vote here

The ability to save a draft listing for completion and upload to channel later – Would you find it useful to be able to save a listing you are creating so you can come back to it, complete or amend it and upload it later? Vote here

Suggestions currently under review

Here are just a few of the recent User Voice suggestions that we are currently reviewing:

Cancel an order and +1 or -1 from Inventory – The option that after an order is cancelled to be able to select whether to add inventory back to stock or prevent it being added to stock

Record of when and who amended a listing or product – We already record user amendments to orders but users think it would be useful to also record the person that amended a listing or a product

Delete old channels from StoreFeeder – If you have a channel that you no longer use, would it be useful to be able to delete the integration rather than just turn it off? This functionality is available to StoreFeeder Support Staff and we are considering if it is viable to roll this out to Admin Users

Thanks again for all your suggestions, please keep them coming!! StoreFeeder users come up with great suggestions and every idea is looked at. If you like an idea, vote! When ideas gain support, we listen and see if it is possible.

Look out for more updates next month!

The StoreFeeder Team

New Developments – watch this space

StoreFeeder is proud to be one of the highest rated Multi-channel platforms out there, mainly because we listen to customers.  We’ve had great feedback on the latest development on the Bigcommerce integration, with the new picture handling grid proving extremely popular.

So the stage is set for the next round of development. We aim to help customers be more flexible on eBay in very much the same way, with better picture handling and improved page layouts to make the process of listing to eBay even more simple.

So watch this space over the next few months, we’ll be announcing new features and upgrades to the system as they are completed.  Current customers will also be informed via the internal messaging system.


StoreFeeder partners with Flubit

StoreFeeder is delighted to announce its newest integration… We have partnered with Flubit to provide our online retailers with a seamless integration into this lucrative sales channel.

Flubit’s demand-driven technology allows StoreFeeder’s merchants to enjoy boosted sales at no extra cost. The user visits Flubit when they are ready to purchase, creates a demand and the order is seamlessy fulfilled by the merchant directly through Storefeeder.

As there are no set-up costs or marketplace fees, merchants are able to protect their margins with every sale.

Since its launch in 2012, flubit.com has hosted millions of pounds of transactions. The platform is compelling and addictive, proved by the impressive customer retention and conversion rates – customers make an average of 5 purchases each and 30% of offers convert to orders, that’s around ten times the industry average! What’s more, due to a recent partnership with Barclay’s bespoke offers website, Flubit’s integrated merchant’s product inventory is made available to a customer base of 5 million!

StoreFeeder allows multi-channel retailers to manage their entire product inventories and process orders on a number of established sales channels, we are very pleased that Flubit is now one of those solid integrations. StoreFeeder customers can now easily integrate with Flubit via their StoreFeeder account and start selling! Click here for more details

There’s no cost, simply choose the Flubut integration, enter your details and start managing your inventory feed! It’s really straightforward, within minutes you can get orders from and provide order updates to Flubit. Simples!
For more information contact our sales team on 0115 973 8074

Helping Father Christmas Maintain his reputation…

Are you ready for Christmas?

You might think that’s a strange question but in the e-commerce retailing world you need to look ahead. A wise man once told me, if you are not preparing for Christmas in the summer you’ll be a busy fool come winter. By this he meant there are certain things you must consider before the Christmas peak…. And of course we as sellers help parents become Santa for the day – here’s what to consider and why…

1. Santa’s Stock – have you considered your current stock holding and purchasing more for the busy period? Have you ensured supply by checking with wholesalers and suppliers? Have you ensured you have good stocks of the most popular items? Look at your previous years sales reports to be sure you are going in the right direction… In StoreFeeder you can report on sales by channel and by SKU, this will help enormously when re-ordering with the PO function.

2. Christmas Market – Has the market changed since last year? Have you extended your reach into new markets? If so what is the likely uplift in sales going to be? Choose the right product too, try to avoid products which are on a decreasing price/margin cycle. You may wish to sell different products at different prices on different platforms – simply make adjustments in StoreFeeder to allocate different pricing per channel.

3. Pesky Elfs – Other merchants are always a key factor in what you plan to do for Christmas – some sellers will sell at stupidly low margins to get the sale – so looking for products with less competition will also preserve Average Selling Prices (ASPs). It’s sometimes better to sell on a market which allows you to sell less but at a higher margin. Take note of trends in your sector and keep an eye out for the competition, markets move quickly. StoreFeeder’s repricer can help stay ahead of the game on Amazon so that you can help thousands of parents deliver on Santa’s promises.

4. Christmas Time – Have you looked at cutting out core time wastage? Have you looked to automate core tasks such as StoreFeeder’s order processing via scanner rather than manually? This improves accuracy and saves time. Have you looked at simple things like label printing from your courier, could this be printed in a peel label invoice to save paper and improve speed? Simple things but with good time savings all round…I’m sure Santa uses StoreFeeder, he’s got such a slick operation!

5. Willing Elfs – Without the help of a chirpy Elf or two, Every sales operation has increased staffing to think about over extended sales periods such as Christmas. The peaks in processing can cause the need to look externally for temporary staff, unless of course you can automate some processes yourself. Our advice is to get all core staff familiar with StoreFeeder in plenty of time so that core systems and procedures are fully automated, this should see the need for extra staff countered with some good net time savings.

6. Father Christmas’s Reputation – Have you considered the reputation Father Christmas would have suffered over the centuries had he been late with his sack of gifts? Had he turned up on 27th December, or worse still not at all, we’d all have lost faith a long time ago. Ensure you have in stock what you say you have online, you can do a lot of damage to your reputation if your stock control is shot. Happily our clients can relax secure in the knowledge we are helping maintain Father Christmas’s good reputation.