About Adam

Assistant Business Analyst

Latest Updates: November Edition (Paper-free Invoices, Print Assist & more)

This month our developers have been hard at work building in improvements to our service, and performing maintenance to help keep StoreFeeder running as smoothly and efficiently as possible.

This include refinements in our code and processes in preparation for the next feature releases in the new year. Keep an eye on the blog and user messages for further updates as they come.

Here are the feature and service improvements due for release Wednesday 15th November.

New Features

Paper-free Invoices

We have added a new section to the Email templates page allowing you to create fully customisable email invoices as an alternative to paper itext invoices.

There is now a section for ‘Loop Tokens’. Each of these represents a different field on the order line. Combine these with text to create your personalised email invoices.

For more information on email templates, see this knowledgebase: Creating an Email Template

Packer productivity report

By popular demand, we will be releasing some of the new reporting first demoed to customers who attended our StoreFeeder sessions event in October.

You find this report in ‘Reports’>’Products’, and it will provide statistics on average despatch times, average orders per despatch, and average order totals per team, or per individual packer.

The Packer Productivity report will be available for all customers who already have Picker Productivity reports enabled.

Print Assist reminder

We have had great success with our Print Assist feature, which allows for instant and automatic document printing in StoreFeeder.

This is an account specific feature, so please contact our support teams if you wish to discuss adding Print Assist to your account.

For more information, see our knowledgebases on how to install and set up the client, and how to enable and use Print Assist.

New Improvements

Royal Mail special delivery instructions

There is now a toggle to choose whether to print special delivery instructions your Royal Mail labels. This setting can be found on any of your Royal Mail ‘Edit/View Integration’  pages.

In the Courier API Settings section, type ‘true’ in the Show Special Instructions field if you wish for your special instructions to be printed on the label, or type ‘false’ or leave the field blank if you do not.

For more information on setting up your direct Royal Mail integration, see this knowledgebase: Setting up a Royal Mail Direct Integration

Hazardous goods information

We have added an additional ‘Hazardous goods information’ section to the ‘Product additional informationtab, for when a product requires special care or attention.

Included is a checkbox to mark your product as hazardous, and fields to enter additional codes and information.

For our customers who ship with Parcelforce, this information will appear on your printed labels

If you have any comments or suggestions on how we can continue to improve your StoreFeeder service, please do let us know. Your feedback is highly valued, and informs the development of new features and improvements.



From all of us here at StoreFeeder, happy retailing.


The StoreFeeder team.


Published on: 14 Nov 2017 @ 16:37

StoreFeeder Sessions, a huge thank you to everyone who attended

On behalf of all of us here at StoreFeeder, we would like to offer our thanks for all those of you who attended StoreFeeder Sessions 2017. We are sure you’d agree that the event was a success. It was great meeting some of you again, and seeing some new faces for the first time.

StoreFeeder takes over Nottinghamshire County Cricket Club

Feedback so far has been extremely positive, and we hope that you found the day both useful and informative. We would also like to thank you for your suggestions on how we could improve your experience of StoreFeeder, and better tailor our software to your business needs. We will be meeting shortly to begin reviewing and implementing your ideas.

StoreFeeder Managing Director Brian Williamson addresses the audience

Please keep an eye out on this blog for future announcements of new features and improvements to your StoreFeeder service, as well as updates on further events and updates.

If you have any suggestions or comments on how we could improve the next StoreFeeder Sessions event, we would love to hear from you. Please email any feedback to events@storefeeder.com 

Nottinghamshire County Cricket Club memorabilia

We would also like to thank those of you who made use of our support and developer sessions. If there are any further concerns you may have, or any further assistance we can offer now the event is over, please contact our support teams who will be happy to offer any further assistance.

We hope to see you all again next year for StoreFeeder sessions 2018!

From all of us here at StoreFeeder, happy retailing!

The StoreFeeder team


Published 23 Oct 2017 @ 11:33

StoreFeeder Sessions – Limited spaces, developer, and support slots still available

Our first conference event, StoreFeeder Sessions, is only two days away.

The day will consist of seminars from from eCommerce professionals and guest speakers, all designed to enhance or offer new ideas to benefit your eCommerce business.

We offer our thanks to all of you who have already booked your places. We look forward to seeing some of you again, and meeting with some of you for the first time.

Support and developer slots

We still have a number of support and developer slots available. These 20 minute face-to-face sessions are designed for you to receive assistance with the operation of StoreFeeder’s software, trial features, receive answers to queries you may have, or for you to request new features.

If you have booked a support or a developer slot, we ask that you could let us know what topics you would like to discuss, if you have not done so already. This will allow our team more time to prepare for your session, and so they can make the best possible use of your time and tailor each session to your specific requirements.

If you have not yet booked a slot, please express your interest by email, and we will do our best to accommodate you. The remaining slots will be allocated on a first come, first served basis.

Support and developer slots are available throughout the day.

Event details

The event will be held at Nottinghamshire County Cricket Club, Trent Bridge, West Bridgeford, Nottingham, NG2 6AG from 9:00am – 5:30pm on Thursday 19th October.

The first talks will begin at 9:45am. Breakfast, lunch, and refreshments will be provided throughout the day.

We have been allocated ample car parking spaces on site at the TBI Gate car park. There will be marshals will be present to direct and assist you.

For further information, please see this blog post: StoreFeeder Sessions

We do have a very limited number of spaces still remaining, so if you wish to attend and have not yet let us know, please email events@storefeeder.com


Kindest regards,

The StoreFeeder Team


Published on: 17 Oct 2017 @ 15:15

Latest Updates: October Edition (Royal Mail labels, Bluepark listings, & general improvements)

Now we’re into October, and the peak time for incoming orders is around the corner, we have been working to make our service quicker and more efficient than ever before.

Aside from many behind-the-scenes improvements, here is the first set of October updates, due for release today, Wednesday 4th October, 2017.

Royal Mail labels

We have made a major improvement to the way in which we produce Royal Mail labels to make them both quicker to produce, and quicker for warehousing.

Royal Mail labels now function like other courier labels, so StoreFeeder will produce as many labels are needed for the number of packaging types in your order.

While this process is now more efficient than before, there may be some changes required to your product set up, to ensure you receive the correct quantity of labels.

There is a section in your ‘Product Additional Information’ page where you can specify both the Packaging Type, and the Packaging Quantity, which is the quantity of the product that will fit within the specific packaging type. If you have not done so already, please ensure you update these fields for your products, and StoreFeeder will produce the necessary labels for all your orders.

We are developing a new feature for a future release to ‘lock’ package sizes. With this feature, you will be able to specify a particular package size/type for products that require it. Posters requiring cardboard tubes, for example.

If an order contains multiple products, one or more of which had a locked packaging type, StoreFeeder will distribute the orders into packaging types accordingly, and produce the correct amount of labels.

For more information, see this knowledgebase: How to set up Packaging Sizes.

Increased number of rows on Stock Location file imports

To greater benefit our customers who maintain vast catalogues of products across multiple locations, we have increased the maximum number of rows that can be imported into StoreFeeder when importing your stock locations via spreadsheet.

Order flags via API

Our API functionality is becoming more popular, and we are continuing to bring in new functionality. You can now mark your orders as ‘Attention Required’, ‘Priority’, ‘IsPrime’, and add comments to your orders through the Update GetOrder functionality via API.

See our API documentation for more details.

Additional SMS status steps for Parcelforce integrations

We have added two new optional SMS status steps for Parelforce integrations: SMS Start of Delivery and SMS Pre-Delivery. These can send an SMS to your customer informing when the parcel is ready to be delivered, and when the delivery has begun.

To activate one of both of these steps, please contact our support team.

‘Warehouse Zone’ added to product additional information.

For accounts with multi-stock locations active

In the product ‘Additional Information’ tab, we have added a drop down menu for ‘Warehouse Zone’, so you can now see the exact location of the product when assigning a pickbin to it.

For more information, see this knowledgebase: Creating Stock Locations and Assigning Them To Products 

Bluepark Listings

For our customers who use Bluepark eCommerce software, EAN and Brand are now available fields for your listings. New brands will be created in StoreFeeder if they do not exist already.

That wraps up this release. Remember to use our UserVoice service to suggest any changes we could make to improve the service we provide you. Here at StoreFeeder, we pride ourselves on producing the best possible eCommerce solution for our customers, so please let us know what we can do for you.

StoreFeeder User Voice

From all of us here at StoreFeeder, Happy selling!

The StoreFeeder team


Published 4 Oct 2017 @ 08:15

StoreFeeder Sessions

We are proud to announce the dates and agenda for our first StoreFeeder event: StoreFeeder Sessions.

What is StoreFeeder Sessions?

This is a one day event for both new and established customers, and will feature seminars by eCommerce professionals on a variety of topics, and demonstrations on our features. The event is designed to help your business grow. There will also be  opportunities to receive face-to-face support and assistance with any aspect of StoreFeeder.

How do I apply?
If you haven’t done so already, please register your interest by emailing events@storefeeder.com.

There will be limited spaces for this event, so please let us know how many representatives from your business you would like to attend.

When will it take place?

The event will be held on 19th October. 

Doors will be open from 9:00am with the first talk will taking place at 9:45am. The event will finish at 5:30 pm.

What is the agenda?

We have a full day planned of talks, face-to-face support and developer slots, workshops, and opportunities to network.

Please note that times and speakers will be announced soon.

Session 1

Meet, Greet & Breakfast
Introduction to StoreFeeder Sessions
StoreFeeder Overview
Pricing Profiles & Translations
Refreshments Break

Session 2

PDAs, Multistock Locations & PrintNode
Lunch Break
Royal Mail
Consolidated Picking, Picker Performance & Reports
Pre-despatch & Xsellco

Session 3

Refreshments and Bar Break
StoreFeeder V3 & Roadmap

Where will the event be held?
The event will be held in the conference centre of the famous Trent Bridge Cricket Ground, in Nottingham, East Midlands.



Is there car parking available?
We have been allocated 70 secure parking spaces in the TBI Gate car park, and there will be marshals present to direct and assist.

Are there any hotels nearby?

If you require an overnight stay, the closest hotels are:

• Jurys Inn – Station St, Nottingham NG2 3BJ
• Premier Inn – London Rd, Nottingham NG2 4UU

Are breakfast and lunch available?
You may be pleased to know that breakfast and lunch will be provided free of charge. Additionally, tea, coffee, snacks, and cakes will be provided throughout the day.
Please let us know if you have any special dietary requirements.

Can I book time with a developer or support representative? 

We have a total of 22 support slots, and 8 developer slots available for you to book. These will last for 20 minutes and will be allocated on a strict first come, first served basis.

Due to limited availability, we are only able to offer 1 slot (support or developer) to each business. If you would like an additional slot, please let us know. If there are additional slots or cancellations, we may be able to offer you an additional slot.

The support slots are the opportunity to receive training on any of our features, discuss your account, or receive assistance with any technical issues.

Developer slots are the opportunity to discuss technical ideas, offer suggestions, or to discuss new functionality for your account.

Please express via email if you would like a support slot, and which time slot you would prefer. Also,we ask if you could please include a brief explanation of the topics you would like to discuss or the assistance you would like to receive. This is so we can ensure that we have the right member of our team available for your individual requirements.

Please also note that support and developer time slots occur during the seminars.

Please choose your preferred slot from the following:


Available support and developer slots

Session 1

6 support slots 2 developer slots
Refreshments Break

Session 2

6 support slots 2 developer slots
Lunch Break
9 support slots 3 developer slot

Session 3

Refreshments and Bar Break
2 support slots 1 developer slot


We will be delighted to see you, for what we know will be a highly useful and informative day. Email events@storefeeder.com to let us know to expect you.

Remember, this event will be first come, first served, so contact us today.


From all of us here at StoreFeeder, we look forward to seeing you.

Happy selling!


The StoreFeeder team


Published on: 29 Sep 2017 @ 11:06

Latest Updates – September edition part 2 (product, supplier, deliveries, and purchase order improvements)

This month, we have focused on adding greater degrees of customisation and flexibility to your StoreFeeder service.

We understand and celebrate how all of your businesses operate uniquely, and our intent is to make our service suit your needs. If you have any requests or suggestions, or if you think there is a way our service could benefit your business even better, please don’t hesitate to get in touch at https://storefeeder.uservoice.com

Here are the improvements featured in our next update, scheduled for Wednesday 20th September.

Archived products

We have added two new options to improve the handling of archived products.

Firstly, should you wish for your product exports to display only your non-archived products, we have added the options to exclude any archived products from order exports. Product Overview and Product Import Export pages.

Secondly, should you wish to display both archived and non-archived products on the Manage Products grid, we have added the option to select ‘All’ when filtering for archived products.

For more information, see this knowledgebase: Archiving Products

Optional SKUs on DX courier integration labels

We have added an option to display your product SKUs on labels created for DX. To do so, a field has been added to ‘DX Integration Details’ pages.

If you wish for your SKUs to be displayed, type ‘true’ in this field:

Please note that there is a 60 character limit. Any SKUs longer than this will be truncated with an ellipsis.

Flexible Vat on Purchase Orders

We have improved the way tax rates are calculated when raising Purchase Orders. In the ‘Products added section,’ we have added an adjustable tax rate field.

By default, the value in the field is dependent on the particular supplier’s country for that product, and its associated tax rates.

There are however circumstances where the tax rate will differ, and now, you can adjust the tax rate and StoreFeeder will recalculate any values for you.

Individual tax codes can be set for each of your products, but in instances where no tax or country code is set, StoreFeeder will default the product tax rate on POs to 20%.

This functionality is now also available via API.

See here for all our API documentation.

Overstock warning when booking in deliveries

To improve your stock management, we have added a helpful warning icon to show when you have booked in more stock than is required.

You can find the icon on all Book Delivery pages:

Purchase Orders – Customisation of status for certain suppliers

We have added two new dropdown menus to the Purchase Order/ Drop Shipment Information section of the View Supplier page for each of your suppliers. These allow you to set the default status a purchase order or drop shipment will be in when it is sent to a particular supplier.

Purchase Order Change to Status: Change status of all purchase orders for that supplier.

Drop Shipment Change to Status: Change status of all drop shipments for that supplier.

If you leave these fields blank, StoreFeeder will use the status set against your email templates, as usual.

‘Hazardous’ and ‘Fragile’ product flags

To activate this feature, please contact our support team.

For when a product requires special care or attention, we have added hazardous and Fragile fields that can now be added added to the picking page and packing lists.

On the Products Overview pages under ‘Additional Information’, there are two check boxes you can use to denote the product as ‘Hazardous’ or ‘Fragile’.

When this option is enabled on your account, the flags will appear in two places in StoreFeeder.

In the ‘Outstanding Orders’ section of the Picking page, you can add ‘Hazardous’ and ‘Fragile’ as filterable columns.

This information will also appear as new columns on your Packing lists.

Should you require assistance with any of these features, please contact our support teams, or take a look at our extensive knowledgebases.

That’s all for this month’s updates. Keep your eye out for the next set of new features, and some upcoming special announcements.

From all of us here, happy selling.

The StoreFeeder team.


Published on: 18 Sep 2017 @ 16:17

Latest Updates – September Edition (Packaging max weight capacity, VAT customisation for eBay listings, APC Netdespatch multiple-labels)

As part of our ongoing efforts to make StoreFeeder the number one bespoke eCommerce solution, we are pleased to announce the first set of our September service updates. This time we have focused on adding more options for customising your order processing and packaging.

We will be announcing more functionality improvements in the run up to the Christmas period, so watch this space.

New features

The following are due for release on 06/09/17.

Packaging maximum weight capacity

Our newest feature has been designed with packing in mind. You are now able to specify a maximum weight for each of your packaging types. When your orders import, StoreFeeder will be able to factor the maximum weight capacity of each box into calculations for the number of packages required for each order, alongside the usual package dimensions. This way, you can be sure that no box will break as a result of product weight, and your packaging lists will be organised as efficiently as possible.

To input a maximum weight capacity, go to Settings > Shipping Configuration > Packaging Sizes and input data in the new column as shown:

For more information, see Knowledgebase: How to set up Packaging Sizes.



VAT Customisation for eBay listings

We have made a change to allow you to change the VAT rate for each of your individual eBay listings. Usually, the VAT rate would be set by the product, but a field has been added on the Listing Details page, so you can easily reset the VAT rate depending on the eBay store the listing is in.

Picking note

We have modified Picking Notes to accommodate longer pickbin names. Additional lines will now be created if the name exceeds a single line character limit.

APC Netdespatch labels

We now support multiple labels for orders despatched with APC Netdespatch.

When you manually adjust the number and type of packages on your orders, StoreFeeder will print the correct number of labels accordingly.

If you have any suggestions for improvements or further ways in which we can benefit your business, we would love to hear from you.


From all of us here at StoreFeeder, happy selling.


The StoreFeeder team


Published on: 4 Sep 2017 @ 11:22

Latest Updates – August Edition Part 2 (Magento V2 integration, archive shipping methods, improved admin permissions & more)

Our second set of updates this August will soon be released, and this time we have focused on improvements to existing features, along with the introduction of our newest webstore integration.

Each of our customer’s businesses are different, and we pride ourselves on the level of customisation and bespoke options we offer. Our updates are always developed to benefit our customers, often down to an individual level.

Here is a brief rundown of all of the updates due for release on August 23 – 2017.

New Integrations

Our webstore integration for Magento V2 is now live.

For details on how to integrate StoreFeeder with your Magento store, see:

Knowledgebase: How to Integrate with Magento V2.X

New Features

Archive old shipping methods

When you delete a Shipping method you no longer use, or have replaced, StoreFeeder will archive it now instead of deleting it.

Previously, any order still assigned to a deleted shipping method would display ‘Default Shipping Method’, but now the archived shipping method will be displayed. Furthermore, you will be able to select archived shipping methods when filtering your orders.

Improved admin permissions 

Depending on the size of your workforce, and the different roles within your company, sometimes it is necessary to refine StoreFeeder’s user Permissions. By request, we have added an additional level of user permissions so certain tasks can only be performed by admin users.

You can activate this feature by contacting our support team.

With the Improved Admin Permissions activated, the following processes will be limited to admin users:

  • Deleting Orders (single and bulk)
  • Exporting\Importing Order Information
  • Exporting\Importing Customer Information
  • Exporting\Importing Product Information (Bulk and On Screen)
  • Exporting\Importing Listing Information
  • All Reports

If a non-admin attempts to perform these tasks, a popup message will appear explaining the current user setting does not have sufficient permissions, and the user will need to speak to an admin.


Channel shipping method column

By request, we have added a channel shipping method column to the Orders Overview page. This will allow you to group together and filter by each shipping method chosen by your customers in-store, for ease of service selection.

This column is hidden by default, but can be switched on by using the filter icon, and checking the option.

New email trigger status: Assigned

We are including more ways to communicate with your customer base through StoreFeeder, and the new ‘Assigned’ status in your Company Identity Email Setting will send an email to your customers as soon as their orders have been placed in a pickwave, so they know their order is being picked and packed, ready to be shipped.

To active this, go to your Settings > Email Configuration > then in the Company Identity section click > Edit/View Email Settings, and use the email notification toggle switches.

This change would also require a new email template type of “Processing” so they can send out a different email in this case

For more information see Knowledgebase: Email Settings.

Product upload setting on new channel integrations

StoreFeeder has always been designed with our customers’ options in mind. As such, we have changed the setting that allows your listings to be uploaded to channel by default. This way, you can create new integrations at your own pace, secure that nothing will be uploaded to your channels without your confirmation.

You will need to turn the ‘Upload listings’ toggle back to ‘On’ when you are ready to activate your new integrations. It can be found in the ‘Stock Management’ section of each ‘Integration details’ page.

We are changing the ‘upload products’ default setting when you create a new channel integration. The setting will now to switched to off by default.

Remember to make use of our UserVoice service to make any suggestions for improvements, or to vote on other suggestions that apply to you and your business.

Our support team are always happy to answer your queries.

from all of us here at StoreFeeder, enjoy the rest of the summer, and happy retailing!

Publichsed 21 Aug 2017 @ 11:19

Magento V2 (coming soon) and Hermes Integrations

We are proud to announce that the next major integration update coming soon to StoreFeeder will be the newest version of the Magento eCommerce platform, Magento Version 2.

Magento is the premier open source eCommerce solution, and version 2 of their platform is designed for scalability, and contains a wider variety of business tools to assist with your analytics and boost revenue.


To familiarise yourself in advance with the integration process, see this knowledgebase:

How to Integrate with Magento V2

Due for release September 2017

We have another new courier integration available in StoreFeeder for Business to Business (B2B) Services: Hermes.

Hermes is one of the UK’s largest courier companies, used by many online retailers such as Next Directory, ASOS, Tesco, John Lewis, Debenhams, Arcadia Group and ASDA. 


For a guide on how to integrate your Hermes account with StoreFeeder, see this knowledgebase:

How to Integrate with Hermes

Available now


Latest Updates: August Edition (DX Courier integration, eBay Best Offers, Amazon Prime order flag, plus more)

As part of our August updates, we are proud to announce a new integration, and several new additions and improvements to our service.

Further details can be found in our accompanying knowledgebases.

New Integration

We are pleased to announce our newest courier integration: DX.

We now fully support DX Business to Business services. To integrate your DX account to StoreFeeder, see this guide:

Knowledgebase: How to Integrate DX


New Features

eBay Best Offers

We now offer support for ‘Best Offers’ on your eBay listings. As part of your payments and default values, you can set your min and max prices

To enable best offers, go to the ‘Payments and handling’ tab of an eBay listing, and you will be able to toggle Best Offers, choosing the minimum best offer price to set on your listings. Only accepted offers will be downloaded into StoreFeeder.

You can also set a Best Offer Auto Accept Price, so when a customer makes a best offer of that price or higher, the order will be automatically accepted.

Don’t forget to check the values you have for your existing eBay listings.

Supplier due dates

We have added the option to set a lead time for each of your suppliers in order to calculate due dates for purchase orders.

You can find this option on the ‘Edit/View supplier’ page, enter a number of days, and this will automatically adjust the due date on any PO raised for this supplier by that number of days.

If no value is set, it will default to one day.


Additions and Improvements

Amazon Prime Orders

StoreFeeder now supports Amazon Prime orders across many of our features and pages.

When an Amazon Prime order is imported into StoreFeeder, it will now be flagged as such. You can filter for your Amazon prime orders in the Orders Overview and Picking pages.

Additionally, you can now include Amazon Prime orders as a criterion for Shipping Rules.

Preserve Sales setting for eBay listings

We have added an option for your eBay listings, which will prevent any updates except for inventory levels being made to eBay listings that are currently part of an active sale.

The Save and Upload button on the Listing Details pages will be hidden while this setting is switched on, and the listing is part of an active sale.

You can find the toggle in your eBay integration settings:

CSV Order Import: New Company fields

We have added 2 new fields that can be mapped when uploading your orders, Billing Company and Shipping Company.

When you import an order with these fields mapped, the billing and shipping address company names will be visible in shipping and billing address details.

Change calculator for offline payments

When you create a new order with an offline payment, we have added a handy change calculator.

When an amount is typed into the Cash received field, the change to give to the customer will be automatically calculated.

Alternate PayPal Email Address for eBay Listings

For our customers who utilise different transaction rates offered on different PayPal accounts, we have added the option to override the email address associated with particular eBay listings in StoreFeeder.

We have added a PayPal Email Override options to:

  • The eBay Listing Import Export page
  • The ‘eBay Settings’ tab on any eBay listing
  • On the Payment Settings

By using any of these options, you can control the PayPal account you wish to use for each of your listings.

Create New Products in Mirakl Marketplace from StoreFeeder

Where previously you could only create Mirakl listings for existing product EANs, we have built in the functionality to create listings for wholly new products.

A new ‘Edit’ option has been added to Mirakl listings where you can input images, attributes, and product descriptions, before saving your listing and uploading it to channel ready for internal approval.

For information on this feature, and how to integrate your Mirakl store, see

Knowledgebase: Create a new Mirakl product from StoreFeeder

Knowledgebase: How to Integrate with Mirakl


If you have any further suggestions for improvements, or suggestions as to how we can sever your business even better, let us know by visiting our User Voice service.

From all of us here at StoreFeeder, we wish you an enjoyable and productive remaining few weeks of Summer. Look out for our next set of updates at the end of this month. Happy selling!


Published on: 8 Aug 2017 @ 11:34