New Developments – watch this space

StoreFeeder is proud to be one of the highest rated Multi-channel platforms out there, mainly because we listen to customers.  We’ve had great feedback on the latest development on the Bigcommerce integration, with the new picture handling grid proving extremely popular.

So the stage is set for the next round of development. We aim to help customers be more flexible on eBay in very much the same way, with better picture handling and improved page layouts to make the process of listing to eBay even more simple.

So watch this space over the next few months, we’ll be announcing new features and upgrades to the system as they are completed.  Current customers will also be informed via the internal messaging system.


StoreFeeder partners with Flubit

StoreFeeder is delighted to announce its newest integration… We have partnered with Flubit to provide our online retailers with a seamless integration into this lucrative sales channel.

Flubit’s demand-driven technology allows StoreFeeder’s merchants to enjoy boosted sales at no extra cost. The user visits Flubit when they are ready to purchase, creates a demand and the order is seamlessy fulfilled by the merchant directly through Storefeeder.

As there are no set-up costs or marketplace fees, merchants are able to protect their margins with every sale.

Since its launch in 2012, has hosted millions of pounds of transactions. The platform is compelling and addictive, proved by the impressive customer retention and conversion rates – customers make an average of 5 purchases each and 30% of offers convert to orders, that’s around ten times the industry average! What’s more, due to a recent partnership with Barclay’s bespoke offers website, Flubit’s integrated merchant’s product inventory is made available to a customer base of 5 million!

StoreFeeder allows multi-channel retailers to manage their entire product inventories and process orders on a number of established sales channels, we are very pleased that Flubit is now one of those solid integrations. StoreFeeder customers can now easily integrate with Flubit via their StoreFeeder account and start selling! Click here for more details

There’s no cost, simply choose the Flubut integration, enter your details and start managing your inventory feed! It’s really straightforward, within minutes you can get orders from and provide order updates to Flubit. Simples!
For more information contact our sales team on 0115 973 8074

Helping Father Christmas Maintain his reputation…

Are you ready for Christmas?

You might think that’s a strange question but in the e-commerce retailing world you need to look ahead. A wise man once told me, if you are not preparing for Christmas in the summer you’ll be a busy fool come winter. By this he meant there are certain things you must consider before the Christmas peak…. And of course we as sellers help parents become Santa for the day – here’s what to consider and why…

1. Santa’s Stock – have you considered your current stock holding and purchasing more for the busy period? Have you ensured supply by checking with wholesalers and suppliers? Have you ensured you have good stocks of the most popular items? Look at your previous years sales reports to be sure you are going in the right direction… In StoreFeeder you can report on sales by channel and by SKU, this will help enormously when re-ordering with the PO function.

2. Christmas Market – Has the market changed since last year? Have you extended your reach into new markets? If so what is the likely uplift in sales going to be? Choose the right product too, try to avoid products which are on a decreasing price/margin cycle. You may wish to sell different products at different prices on different platforms – simply make adjustments in StoreFeeder to allocate different pricing per channel.

3. Pesky Elfs – Other merchants are always a key factor in what you plan to do for Christmas – some sellers will sell at stupidly low margins to get the sale – so looking for products with less competition will also preserve Average Selling Prices (ASPs). It’s sometimes better to sell on a market which allows you to sell less but at a higher margin. Take note of trends in your sector and keep an eye out for the competition, markets move quickly. StoreFeeder’s repricer can help stay ahead of the game on Amazon so that you can help thousands of parents deliver on Santa’s promises.

4. Christmas Time – Have you looked at cutting out core time wastage? Have you looked to automate core tasks such as StoreFeeder’s order processing via scanner rather than manually? This improves accuracy and saves time. Have you looked at simple things like label printing from your courier, could this be printed in a peel label invoice to save paper and improve speed? Simple things but with good time savings all round…I’m sure Santa uses StoreFeeder, he’s got such a slick operation!

5. Willing Elfs – Without the help of a chirpy Elf or two, Every sales operation has increased staffing to think about over extended sales periods such as Christmas. The peaks in processing can cause the need to look externally for temporary staff, unless of course you can automate some processes yourself. Our advice is to get all core staff familiar with StoreFeeder in plenty of time so that core systems and procedures are fully automated, this should see the need for extra staff countered with some good net time savings.

6. Father Christmas’s Reputation – Have you considered the reputation Father Christmas would have suffered over the centuries had he been late with his sack of gifts? Had he turned up on 27th December, or worse still not at all, we’d all have lost faith a long time ago. Ensure you have in stock what you say you have online, you can do a lot of damage to your reputation if your stock control is shot. Happily our clients can relax secure in the knowledge we are helping maintain Father Christmas’s good reputation.

It’s good to talk….

When planning your next e-commerce upgrade, website strategy or multi-channel sales plan it can be difficult to put things into perspective.

We at StoreFeeder believe that taking on these challenges alone, making those decisions in isolation, working toward an un-checked goal, can be detrimental to your or your employers business.

With this in mind StoreFeeder are offering a “good to talk” e-commerce consultancy to small, medium and even Enterprise level sellers who are interested in Multi-channel commerce. The session can be held on-site at your location or via on-line screenshare mechanisms, and it’s open to all who trade on-line, whether eBay, Amazon, Website or a mix of channels….

The content too can be varied, we can either go over current practices in shipping, warehousing, order processing, online listing ads, eBay, Amazon, websites, the list goes on…or we can cover StoreFeeders tools and solutions to those problems, the choice is yours The session can be as detailed as you wish – we have many years online experience which shows in our work, so advice will be given according to your needs and wants.

There is no obligation and we’ll cover the cost too! So…. Let’s talk!

If you think it’s good to talk and are looking for some good advice, then just give us a call on 0843 523 6610.

Amazon sellers eBay headaches

Selling on Amazon? Looking for new markets?

Amazon Sellers can often find it difficult to make the leap into multichannel, especially as eBay operates in such a different way to Amazon. But some good news for Amazon sellers – StoreFeeder’s bulk listing tools for eBay can help with this.

So instead of worrying about listing items individually, sellers can easily import their Amazon listings ready to distribute to eBay. StoreFeeder’s bulk eBay listing tools allow sellers to pre-define defaults containing key parameters and selections so that they can easily apply them in bulk to any prospective listings for eBay. The bulk listing tools allow Amazon sellers to easily adopt eBay as a new route to market by simplifying down the selections one has to make prior to committing the listing to eBay. Simples!

And your Website? Using the same tools sellers can also easily populate Bigcommerce and Magento systems with the same stocks, simply setup Defaults in the same way as for eBay, this time choosing parameters that are website specific. In practice this saves many man hours, complexity and relieves your multichannel headaches – so whatever your plans are regarding Multichannel or Omnichannel e-tailing, StoreFeeder has a solution.

Give us a call today, we are happy to Demo the solution for you!

Magento Go replacement

With the news that eBay are retiring the Magento-go platform, many retailers will be looking for an alternative platform. Ebay themselves are promoting Bigcommerce, a platform that StoreFeeder have been promoting as a better solution for years!

Moving from Magento-go with migration assistance from eBay will be disrupting for many – others will breeze through the change. The good news for existing and prospective StoreFeeder clients is that we offer Bigcommerce Multichannel solutions, so your move from Magento could easily see you upgrade not only the platform but also the opportunity to go onto many more sales channels using a single inventory.

If Magento Go users are planning to go Enterprise or Community editions, StoreFeeder can also help. With full integrations for both Enterprise and Community, StoreFeeder provides former Magento-go clients with huge benefits, equivalent to that of the Bigcommerce installation.

So if you are a Megento-Go client and are looking to make a switch, give us a call. Why not make the most of the switch by including Multi-channel sales in the upgrade….

StoreFeeder clients grew sales by 150%

StoreFeeder’s e-commerce retailers (e-tailers) saw an average of over 150% growth over the last 12 months* according to a recent internal survey of our customers – Well done guys!

We are happy to hear that StoreFeeder has been instrumental in that growth, and that many see the growth pattern continuing into 2015, especially as they are looking to continue reaching into further international markets.

Our tools have seen good levels of development over this last year and we are proud to be considered one of the best in our industry by our clients, many of whom came to StoreFeeder from other multi-channel providers with whom they’d had technical problems. We are incredibly proud to have provided a service which has helped our e-tailers grow their businesses, without having charged the earth.

e-commerce multichannel sales really is the industry to be in! With decent stock control, order processing and listing tools you really can’t go wrong. Multi-channel selling really has never before been so attractive and yet so accessible!

As always we welcome feedback from customers and potential clients alike, our ears are always open if you’d like to discuss your plans… email if you’d like a chat, we’ll call you at a time to suit you…

*April 2013-2014

“We chose our Multichannel provider based on price”

It’s often hard to decide which Multichannel provider to choose for your business. We get calls every day from business owners who have bought on the “price” parameter when in fact they now realise they should have looked a little further into the reputation and indeed the software feature set of the provider concerned. Buying on price can be dangerous, the old adage ringing true, “buy cheap buy twice”.

For the more advanced sellers, it’s often difficult to justify huge costs, where feature sets have been the main priority. Often those “ideal” features tend to be easily found using external tools, saving thousands in expense, a good example is Google Product Listing Adds (PLAs) – which can be generated easily to further market your products through your Google account itself. Those who looked for a one-stop solution found themselves paying high prices for Multichannel solutions.

So StoreFeeder recommends buying on a combination of criteria including Price, functionality and provider reputation / support. If retailers are selling online today they need to retain as much margin as possible to remain competitive. Buying your multichannel “business Backbone” will be key in generating further income, making sure you choose the right one will be key in developing your business.

StoreFeeder are currently offering migration services to anyone who feels they may have chosen the wrong provider, offering you a full assisted setup service to assist you in moving your multichannel operation to a better platform, speak to us on 0843 523 6610 or email for a full consultation….

Omnichannel Retail – what’s that?

What is Omnichannel retailing?

The Wikipedia explanation details that Omnichannel retailing includes ALL channels such as telephone orders, bricks and mortar, catalogue, EPOS, on-line sales, mobile etc., but in reality this does not change the concept that StoreFeeder have been promoting for many years. The whole point of Omnichannel sales is to allow brands to be consistent in their advertising, pricing policies, inventory control and branding across increased numbers of channels so that the buying public “touch” the brand as well as the product wherever it is sold. Omnichannel retailers can rely on services such as StoreFeeder to provide enterprise class tools which will in turn open up new sales “channels” in a more automated way. This provides customers with added confidence and ensures that they get the same great buying experience from the retailer or brand on whichever channel they choose to buy.

So, the answer is really simple. Onmichannel retailing is just another word for Multi-channel retailing but with added processes to provide the buying public with a more streamline cross-channel approach. A great example of this is eBay’s new “click and collect” service which allows buyers to order and pay on eBay, but to have their product dropped off at their local Argos store for collection, or a retailer who uses their stores to allow for on-line orders to be collected from their own stores, Tesco would be a good example.

A bit of history behind the word for you. The “Omnichannel” phrase has been around since about 2009, but has been recently used more and more by those who are looking for a way to describe channel sales in a way that encompasses every sales channel and every type of seller along-side methodologies that tie in those channels as above. Our view on Multi-channel retailing has always encompassed the above and has not changed in this time. We do hope the above helps you if you come across this new phrase around the meeting table. If you’d like to talk to us about Omnichannel retail feel free to call us….

eBay rolls out new seller dashboard

eBay are finally rolling out the new seller dashboard from their Autumn 2013 seller update. There are lots of new features that include views on…

Your current performance level and ratings
Why you’re at that performance level
Your progress and where you’re trending in the next evaluation
Benchmarking against category performance on detailed seller ratings

You can also…

Receive customised alerts that tell you what you need to change in order to improve your performance.
Easily see where eBay has taken Seller Protection actions to help protect you.

For more information you can view this at

Some StoreFeeder clients have seen this roll out already, some are yet to see it. Have you seen your account Dashboard upgraded? What do you think?