“Design and Automation” – Key elements of success in multi-channel retailing

The trick to Multi-Channel retailing, sometimes known as Omni-Channel selling, is to combine extended “reach” with high conversion rates where-ever possible.

A recent survey of our customers showed a keen desire to promote items on as many marketplaces as possible, but also that the seller’s brand should be promoted, ensuring high levels of sales through customer confidence and repeat custom wherever possible.

So StoreFeeder have teamed up with Frooition to bring you a fantastic set of world-leading “Design and Automation” bundles designed to extend your reach out into new marketplaces whilst ensuring the client is impressed by the look and feel of your product listings and therefore is more likely to buy your product and repeat purchase in future.

It can be difficult to identify quality partners in the multi-channel world so these new bundles will also take the worry out of this process for you. Combining Frooition’s world-class design services with StoreFeeder’s superb multi-channel tools you’ll be trading efficiently with great conversion rates in no time!

With high-end listing tools for most major marketplaces, re-pricers, stock control and order processing all thrown in, clients can quickly distribute core website inventory over to eBay, Amazon and Play amongst others, and with a beautiful listing template which has dynamic cross promotion, key info tabs and stunning design, the world is your oyster.

Check out the “Design & Automation” deals here

Turnover is Vanity, Profit is Sanity, some multi-channel sales tips

With many years of multi-channel sales, eBay, Amazon, and Website beneath my belt, and having consulted with thousands of channel sellers in that time, i thought it might be nice to run through some of the things I have learned in that time which applies to small and large businesses alike.

At last night’s eBay seller meetup in Manchester, kindly hosted by those nice people at Iwoca , I ran through some fundamental do’s and don’ts for those considering their multi-channel sales strategies.  A couple of sellers asked me to run this on the blog, as it appears that good solid advice is very thin on the ground these days.  So for our customers, prospective users and those who follow us for information purposes here is a little breakdown of the content…

Do do your research, at product level, at category level and at competitor level. This is highly important for your business plan. There are great tools out there, I recommend Terapeak to my customers. You can find them here http://www.terapeak.com/what-is-terapeak

Do a margin analysis before you order your product. Do not forget to account for your time, time is money, some sellers don’t account for their time, this is critical when working out the margin needed to be a successful multi-channel seller.

Do get to know the marketplace you want to sell into, I am approached by Amazon sellers who often don’t understand the subtleties of selling on eBay, and vice versa which is understandable in part, but in many cases they are even without knowledge of the fee structures for the platforms in which they have decided to sell.  Clearly I advise this be part of the planning and the margin analysis for any multi-channel sales strategy, know your platform, do your research.  There are help pages on both eBay and Amazon that detail everything for you or you can turn to an eBay education specialist if you want it doing for you. Those help pages for you….

http://pages.ebay.com/help/index/A.html and http://services.amazon.com/content/sell-on-amazon.htm

The main point of my talk yesterday was this… Do not be tempted to throw your entire inventory, or massive supplier feeds up into your alternative channels unchecked. Without considering the impact of the 80/20 rule, (or more like 70/30 in my opinion, it will vary according to seller) your e-commerce strategy could end up costing you money, or wiping out those hard fought margins.  This applies to eBay, Amazon just as it does to Website sales.

Start with your top 20-30% best sellers on a proven channel, listing them on alternatives in the secure knowledge they will most likely sell on those alternative channels.  Then move forward and list more in stages of say 5% more, keeping a careful eye on the close rates over a number of weeks / a month.  Once you see drop off in popularity (sales) to the point where the cost outweighs the benefit it’s time to stop.

That point will be different for many of you, and could be different from your current channel sales stats (remember different platforms will perform differently for different products) but not wishing to pay to list products that don’t sell is quite universal in my experience, so stage your uploads and you’ll do just fine!  It will save you paying for the privilege of having dead listings “live” right from the start.  This should form a part of your multi-channel migration.

Check regularly that close rates are high for each product you sell after that, i recommend doing quarterly checks to make sure you are not supporting unprofitable channel listings, and at the very least are making some profit on each item.

So a couple of good tips there for newbie multi-channel sellers, and a reminder to those more experienced i hope.  Turnover is Vanity, Profit is Sanity in StoreFeeder’s view.



Frooition Signature: Update your own eBay store design

Frooition launched Frooition Signature the world’s first eBay design solution last month and we’d love to hear if any of you have tried it yet?

To give you a bit of background, Frooition create custom eBay store and listing designs for all levels of eBay sellers and this latest solution allows sellers to create and update their own eBay store designs without needing to hire a designer, or needing any HTML coding knowledge.

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Take a look at: Play.com multi-channel integration

Over the years Play.com has grown from a website that originally only sold region 1 and 2 DVDs to one of the biggest online retailers in the UK market. Since being founded in 1998, Play.com has expanded to sell not only DVDs, CDs and books for which it is most commonly known, but also clothing, accessories and toys. So, what do you get with a Play.com integration?

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See our planned updates to StoreFeeder’s user interface!

We’ve been having a bit of a tidy, and it’s not just a splash of colour. We revealed to our clients earlier this week a few changes we have in the pipeline for StoreFeeder’s layout, and I thought it was only fair that we share the news…

We’ve received some great feedback and suggestions over the months from existing StoreFeeder users, many of which we’ve already put into place. Due to the fast growth of features in the software, the layout has taken a bit of a back seat and we’ve been working hard on addressing this. So, our designers have been busy in the background putting in the ground work for an improved user interface.

The improved interface aims to be even more intuitive, making better use of the screen real estate and integrating ‘on page’ help with tips on the page’s functionality. Continue reading

Friday Round Up: 7 SEO tips for your ecommerce website

Rather than a Friday round up of sites this week, I’ve collated a few handy search engine optimisation (SEO) tips for you to use on your ecommerce website. Whether you have a multi-channel ecommerce operation or not, SEO is an important factor to help you rank well in search engines such as Google.

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Take a look at: Amazon multi-channel integration

Next up on our ‘take a look at‘ journey is Amazon integration, one of the world’s largest retailers with everything from A-Z (which incidentally is indicated in their logo).

If you cast your mind back to 1995 you may or may not remember that Amazon actually started out as an online bookstore. They have of course since added many other product lines to their catalogue including DVDs, CDs, MP3s, software, electronics, furniture, toys, clothing and even food. Continue reading

Setting up an eBay shop in 5 simple steps

If you’re looking at selling on eBay then by having an eBay Shop you are able to display all of your listings in one place, meaning visitors can browse all of your items with ease. You also gain the ability to personalise your ‘shop window’ with templates and a website address.

Ok, let’s get stuck straight in shall we…

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