Take a look at: Amazon multi-channel integration

Next up on our ‘take a look at‘ journey is Amazon integration, one of the world’s largest retailers with everything from A-Z (which incidentally is indicated in their logo).

If you cast your mind back to 1995 you may or may not remember that Amazon actually started out as an online bookstore. They have of course since added many other product lines to their catalogue including DVDs, CDs, MP3s, software, electronics, furniture, toys, clothing and even food. Continue reading

Setting up an eBay shop in 5 simple steps

If you’re looking at selling on eBay then by having an eBay Shop you are able to display all of your listings in one place, meaning visitors can browse all of your items with ease. You also gain the ability to personalise your ‘shop window’ with templates and a website address.

Ok, let’s get stuck straight in shall we…

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Take a look at: eBay multi-channel integration

In my previous post we looked at Magento integration and the level of management available using multi-channel software, today I’ll be discussing eBay integration

When you think about selling online what’s one of the first words that comes to mind? eBay, right? It’s no wonder, as a company they’ve been around since 1995 and have become a multi-billion dollar business. eBay is a marketplace used by both private and business sellers worldwide and given how simple it is to set up an online store more and more companies are making the leap. Continue reading

Setting up an API user and role for Magento Integration

In a previous post I discussed Magento integration for multi-channel ecommerce and how StoreFeeder can help with your Magento ecommerce operation, but let’s take it to the next step…

Magento Screenshot

In order to allow a system such as StoreFeeder to connect with your Magento store you will need to set up something called an API user along with an associated role. An API is the means by which software can communicate with each other.

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Pinterest makes big waves in social bookmarking

It seems Pinterest are building up some steam! This week I’ve seen a number of posts relating to Pinterest and they’ve caught my attention. As a Pinterest user myself, it’s been interesting to read about the social bookmarking site from a marketing angle.

Pinterest Logo

So, what is Pinterest?

In their words “Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”

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Friday Round Up: A few useful links to help run your online business

online-articlesOver the course of the week I come across a number of resources and articles which I feel would benefit online business owners, or those looking to start their online ecommerce business. Here are a few I’ve found this week…

How to pick the right name for your business
Let’s start at the very beginning, picking a name for your business. There are of course many things to consider when choosing the right name for your campany and Mashable gives a few tips including setting the tone, using a descriptive name and not boxing yourself in. > Read the full article here

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Take a look at: Magento integration for multi-channel ecommerce

Over the next few weeks we’ll look at each of our channel integrations and explain in detail how StoreFeeder can help you to maintain and manage this channel.

First up is Magento Channel Integration

Magento Channel Integration

If you’re not familar with Magento, then Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s powerful marketing, search engine optimization and catalog-management tools give merchants the power to create ecommerce sites that are tailored to their unique business needs. Continue reading

A year in summary: New features we added to StoreFeeder 2011

Multi-channel retailing2011 has been a great and mightily busy year for us at StoreFeeder, from launching our product on the commercial market back in March at the Internet Retailing Expo at the NEC, Birmingham to adding new funtionaility and features during the months that followed.

As software which has been helping to run our client’s businesses internally for nearly a decade it was high time we offered StoreFeeder to retailers everywhere and we thank you for the great feedback we’ve received so far.

So, a summary of the new features we’ve added during 2011… Continue reading