Latest Release Updates: March 2018

We’ve had another busy 3 weeks here at StoreFeeder. This release is focused on improving visibility of information and changes on Orders, Listings and Purchase Orders, and our Shipping integration’s


StoreFeeder are pleased to announce a brand new shipping integration offering even better shipping solutions for our customers

We can now integrate with APC










If you would like to integrate with APC, please contact the Support Team who will be happy to help

We are also working closely with DHL to have a direct integration, so keep your eyes open for details of this going live soon





Amazon Seller Fulfilled Prime – Royal Mail Labels

If you are eligible for Seller Fulfilled Prime, you may be aware now that you must purchase your Royal Mail Tracked labels through Amazon.

StoreFeeder now has the functionality to request Tracked 24 and Tracked 48 labels through Amazon, once you have gone through the setup and approval process with them.

This function supports both Standard and Signed Royal Mail Tracked services







Again, for assistance with setting this up, please contact the Support Team


Amazon Prime Pickwave Generation

To aid you in setting up your Seller Fulfilled Prime pickwaves we have now introduced a new column on the pickwave creation screen.  This optional column is hidden by default and can be added by using the spanner button on the pickwave screen.  It will allow you to filter on Prime, Not Prime or All orders.


Information Enhancements and Audit Trails

We are always being asked for better information about changes made within StoreFeeder by your staff members, so our team have been busy making more detail. Initially this upgrade is available to Enterprise level customers only or as a chargeable add on for our Banquet customers

We have added the following enhancements:

Improved Audit Trail on orders – This now includes changes to shipping method and address changes.

Purchase Order and Deliveries Log – See who booked in what stock and when on the Purchase Order

Mapping on Listings – See who mapped the listing to the product and when they did it

These great new features will provide even more information to our customers about who is doing what within the software

If you want to find out more about this or if you want to add this to your Banquet Package now, please contact Support Team who will be happy to help you.


As always, if you have any suggestions for improvements or further ways in which we can benefit your business, we would love to hear from you.

From all of us here at StoreFeeder, happy selling.

The StoreFeeder Team

StoreFeeder Releases Pricing Profiles

A new year brings further new features from StoreFeeder. Due to changing markets and the increasing need to manage margins, StoreFeeder have released pricing profiles to their enterprise customers.

This feature offers retailers the ability to automatically control their pricing in channel or on a marketplace, giving shop owners peace of mind that profits will be maintained despite fluctuations in the marketplace that are beyond their control.

What is pricing profiles?

Pricing profiles allows shop owners to create a formula using a set of predefined tokens. Pricing profiles can then be linked to listings and a dynamic price will be calculated in accordance with your margin expectation. Anytime that a token changes the price will be recalculated. For example; this will help merchants when a supplier feed updates the cost price of a product. As supplier costs can be one of the tokens assigned to pricing profiles, the listing price will be automatically updated.


Pricing Profiles by StoreFeeder




Token examples for StoreFeeder Pricing Profiles

Merchants who use the StoreFeeder platform will have the ability to set their tokens, they can range from currency exchange rates, to cost price, shipping costs, discounts, channel charges and VAT or tax setting. As with all StoreFeeder features this one has been designed with the shop owner in mind. No two business are the same and StoreFeeder have taken this into account in the development of this power pricing tool.

How does Pricing Profiles work?

This feature works via a collection of tokens that can be combined to create a formula that can be applied to products. You can set your tokens which gives flexibility and when setting the pricing for your products you can also use ‘if statements’ to adjust pricing to within your preferred parameters. StoreFeeder has also included a selection of template formulas that subscribers can customise to suit their specific pricing strategy.

Competitive Edge

Pricing profiles can also work within channel. Channels can have a default pricing profile set. This will be selected automatically when creating new listings. Ebay default values can also be set up to have a pricing profile selected.

This means that merchants will be able to set up pricing profiles via an account feature. All StoreFeeder enterprise accounts will automatically get access to this feature, other accounts can have this feature added to their current plan.

Pricing Profiles fulfils the wishes of merchants across the globe. It enables automated control over the single most important aspect of commerce: Margin. StoreFeeder has created a tool that again will enable merchants to focus on the business of trade whilst the details of pricing fluctuations is dealt with.

Come and see us at IRX 2018

The 21st and 22nd March sees the UK’s largest Multi Channel Event, Internet Retailing Expo return the the NEC in Birmingham and StoreFeeder will be there!!








We will be there speaking to people about StoreFeeder and giving demonstrations of our brand new PDA’s with the WMS functions!

Come along to Stand D51 and say hello as we also have some freebies to give away!!

We look forward to seeing you there

For more information on the event visit

The StoreFeeder Team

Latest Updates – Late February Edition

We’ve had a busy week here preparing for some new features into StoreFeeder.  Most of what we have been doing are “under the bonnet” improvements and preparation for some new exciting features you’ll find out about soon.  So this week’s blog will be somewhat short and sweet.


Print Assist Settings

We have made changes to the way your Print Assist settings are being stored to reintroduce the intended functionality to save your preferences per PC instead of for all PCs you log into.  We now have a different method of doing this that shouldn’t be affected by browser security settings.

This brings with it a few limitations:

  • This method is incompatible with Private\Incognito browsing
  • It is browser specific so if you use different browsers you will need to set up your preferences for each independently
  • If you have a limited or locked down account on your PC then we may not have the required privileges to write\read the data
  • As with clearing cache and cookies, if you clear your browsing data the setting will be lost and need setting up fresh

So you may find on first login to a new PC that you need to set up your printers again but other than that you shouldn’t notice any changes in functionality.

Edit Order page – Optionally adjust totals when changing Shipping Method

We recognise the need that you may want to upgrade a customers shipping free of charge as a sign of good faith or for loyal repeat customers.  So we have added a new option to the edit order page

This will only appear on orders that haven’t been despatched.  The default will be to keep order totals the same.  If you wish to increase or decrease to match the shipping method then you will need to tick the box before changing.

API changes

There will be some changes to the StoreFeeder REST API that will follow in the next day or 2 with improvements to Product creation and Product Supplier creation.  These changes do not need any amendments to your code and should be transparent.

If you have any suggestions for improvements or further ways in which we can benefit your business, we would love to hear from you.

From all of us here at StoreFeeder, happy selling.


The StoreFeeder team

Latest Updates: January Edition

We hope you all had a good and productive Christmas and New Year.

Here at StoreFeeder we’ve been busy adding some great new features we think will be a great help for our customers

New features

The following are due for release on 10/01/18.

Tracked Returns

Our newest feature is something we’ve been asked about by a lot of you and it’s now possible to generate tracked returns labels from within StoreFeeder using your Direct Royal Mail courier integration.  Orders don’t have to have been sent out be Royal Mail to be applicable they just need to have been manifested if Royal Mail or Despatched for other couriers.

To generate a tracked return label for an order all you need do is go to the “Order Shipping” tab of the order and click “Get Returns Label”

Your label will be then be generated. From here you will have multiple options of how to handle the label. You can save this to your device and send it via email directly to your customer, or you can print a tracked label to send with your order, so your customer will have the paperwork already prepared should they need to return the product to you.

For more information, see Knowledgebase: How to Generate Tracked Returns Labels.

Editing Purchase Orders

We understand that sometimes when making Purchase Orders that your suppliers prices and tax rate may change between the time that you make the order and the time that you get the goods.  We now allow you to amend these values if you are an Admin on your account.  While logged in as an admin user, the edit purchase order page will have a button labelled “Amend Purchase Order,” which will re-enable the ordered products grid when clicked, and allow updates to the purchase order. The totals will be recalculated on save.

Added a higher resolution preview for images

We have been told by some of our customers that it can be hard to tell variants images apart when mapping them up from the image thumbnails.  On the product and listing pages if you now hover over the image a larger high resolution popup will appear to make this much easier for you.

Email customer an invoice from the order page

To save you time we have now added the ability to email the customer directly from the order page.  You will need to create an “Invoice Email” template and ensure that invoice is the attachment.  Then when you click the “Email Invoice” button on the order page, the standard email window will pop up with all details pre-populated and you can amend if required


FBA Indicator on Listings

To make it easier to determine which of your variants have been set to FBA we have added a new column to the variant table so now you don’t have to go into the cog to check

Update multiple rows on the order lines

To make it easier to update multiple order lines we have now added an “Update Multiple” bulk action.  Rather than having to update each line separately and click the update link you can now update as many as you need to and if you tick the box on the left and side you can choose “Update Multiple” from the dropdown and hit confirm.  This will make all of the updates in a single step with should save you a lot of time.

Add all Product Notes fields to Product export

We have now added the ability to import and export product notes. This will allow you to set things like despatch notes in bulk for all of your products.  You can do this by following exactly the same process as any other product import export

Knowledgebase: How to use the Product Import/Export Feature

If you have any suggestions for improvements or further ways in which we can benefit your business, we would love to hear from you.

From all of us here at StoreFeeder, happy selling.

The StoreFeeder team


Latest Updates: November Edition (Paper-free Invoices, Print Assist & more)

This month our developers have been hard at work building in improvements to our service, and performing maintenance to help keep StoreFeeder running as smoothly and efficiently as possible.

This include refinements in our code and processes in preparation for the next feature releases in the new year. Keep an eye on the blog and user messages for further updates as they come.

Here are the feature and service improvements due for release Wednesday 15th November.

New Features

Paper-free Invoices

We have added a new section to the Email templates page allowing you to create fully customisable email invoices as an alternative to paper itext invoices.

There is now a section for ‘Loop Tokens’. Each of these represents a different field on the order line. Combine these with text to create your personalised email invoices.

For more information on email templates, see this knowledgebase: Creating an Email Template

Packer productivity report

By popular demand, we will be releasing some of the new reporting first demoed to customers who attended our StoreFeeder sessions event in October.

You find this report in ‘Reports’>’Products’, and it will provide statistics on average despatch times, average orders per despatch, and average order totals per team, or per individual packer.

The Packer Productivity report will be available for all customers who already have Picker Productivity reports enabled.

Print Assist reminder

We have had great success with our Print Assist feature, which allows for instant and automatic document printing in StoreFeeder.

This is an account specific feature, so please contact our support teams if you wish to discuss adding Print Assist to your account.

For more information, see our knowledgebases on how to install and set up the client, and how to enable and use Print Assist.

New Improvements

Royal Mail special delivery instructions

There is now a toggle to choose whether to print special delivery instructions your Royal Mail labels. This setting can be found on any of your Royal Mail ‘Edit/View Integration’  pages.

In the Courier API Settings section, type ‘true’ in the Show Special Instructions field if you wish for your special instructions to be printed on the label, or type ‘false’ or leave the field blank if you do not.

For more information on setting up your direct Royal Mail integration, see this knowledgebase: Setting up a Royal Mail Direct Integration

Hazardous goods information

We have added an additional ‘Hazardous goods information’ section to the ‘Product additional informationtab, for when a product requires special care or attention.

Included is a checkbox to mark your product as hazardous, and fields to enter additional codes and information.

For our customers who ship with Parcelforce, this information will appear on your printed labels

If you have any comments or suggestions on how we can continue to improve your StoreFeeder service, please do let us know. Your feedback is highly valued, and informs the development of new features and improvements.


From all of us here at StoreFeeder, happy retailing.


The StoreFeeder team.


Published on: 14 Nov 2017 @ 16:37

StoreFeeder Sessions, a huge thank you to everyone who attended

On behalf of all of us here at StoreFeeder, we would like to offer our thanks for all those of you who attended StoreFeeder Sessions 2017. We are sure you’d agree that the event was a success. It was great meeting some of you again, and seeing some new faces for the first time.

StoreFeeder takes over Nottinghamshire County Cricket Club

Feedback so far has been extremely positive, and we hope that you found the day both useful and informative. We would also like to thank you for your suggestions on how we could improve your experience of StoreFeeder, and better tailor our software to your business needs. We will be meeting shortly to begin reviewing and implementing your ideas.

StoreFeeder Managing Director Brian Williamson addresses the audience

Please keep an eye out on this blog for future announcements of new features and improvements to your StoreFeeder service, as well as updates on further events and updates.

If you have any suggestions or comments on how we could improve the next StoreFeeder Sessions event, we would love to hear from you. Please email any feedback to 

Nottinghamshire County Cricket Club memorabilia

We would also like to thank those of you who made use of our support and developer sessions. If there are any further concerns you may have, or any further assistance we can offer now the event is over, please contact our support teams who will be happy to offer any further assistance.

We hope to see you all again next year for StoreFeeder sessions 2018!

From all of us here at StoreFeeder, happy retailing!

The StoreFeeder team


Published 23 Oct 2017 @ 11:33

StoreFeeder Sessions – Limited spaces, developer, and support slots still available

Our first conference event, StoreFeeder Sessions, is only two days away.

The day will consist of seminars from from eCommerce professionals and guest speakers, all designed to enhance or offer new ideas to benefit your eCommerce business.

We offer our thanks to all of you who have already booked your places. We look forward to seeing some of you again, and meeting with some of you for the first time.

Support and developer slots

We still have a number of support and developer slots available. These 20 minute face-to-face sessions are designed for you to receive assistance with the operation of StoreFeeder’s software, trial features, receive answers to queries you may have, or for you to request new features.

If you have booked a support or a developer slot, we ask that you could let us know what topics you would like to discuss, if you have not done so already. This will allow our team more time to prepare for your session, and so they can make the best possible use of your time and tailor each session to your specific requirements.

If you have not yet booked a slot, please express your interest by email, and we will do our best to accommodate you. The remaining slots will be allocated on a first come, first served basis.

Support and developer slots are available throughout the day.

Event details

The event will be held at Nottinghamshire County Cricket Club, Trent Bridge, West Bridgeford, Nottingham, NG2 6AG from 9:00am – 5:30pm on Thursday 19th October.

The first talks will begin at 9:45am. Breakfast, lunch, and refreshments will be provided throughout the day.

We have been allocated ample car parking spaces on site at the TBI Gate car park. There will be marshals will be present to direct and assist you.

For further information, please see this blog post: StoreFeeder Sessions

We do have a very limited number of spaces still remaining, so if you wish to attend and have not yet let us know, please email


Kindest regards,

The StoreFeeder Team


Published on: 17 Oct 2017 @ 15:15

Latest Updates: October Edition (Royal Mail labels, Bluepark listings, & general improvements)

Now we’re into October, and the peak time for incoming orders is around the corner, we have been working to make our service quicker and more efficient than ever before.

Aside from many behind-the-scenes improvements, here is the first set of October updates, due for release today, Wednesday 4th October, 2017.

Royal Mail labels

We have made a major improvement to the way in which we produce Royal Mail labels to make them both quicker to produce, and quicker for warehousing.

Royal Mail labels now function like other courier labels, so StoreFeeder will produce as many labels are needed for the number of packaging types in your order.

While this process is now more efficient than before, there may be some changes required to your product set up, to ensure you receive the correct quantity of labels.

There is a section in your ‘Product Additional Information’ page where you can specify both the Packaging Type, and the Packaging Quantity, which is the quantity of the product that will fit within the specific packaging type. If you have not done so already, please ensure you update these fields for your products, and StoreFeeder will produce the necessary labels for all your orders.

We are developing a new feature for a future release to ‘lock’ package sizes. With this feature, you will be able to specify a particular package size/type for products that require it. Posters requiring cardboard tubes, for example.

If an order contains multiple products, one or more of which had a locked packaging type, StoreFeeder will distribute the orders into packaging types accordingly, and produce the correct amount of labels.

For more information, see this knowledgebase: How to set up Packaging Sizes.

Increased number of rows on Stock Location file imports

To greater benefit our customers who maintain vast catalogues of products across multiple locations, we have increased the maximum number of rows that can be imported into StoreFeeder when importing your stock locations via spreadsheet.

Order flags via API

Our API functionality is becoming more popular, and we are continuing to bring in new functionality. You can now mark your orders as ‘Attention Required’, ‘Priority’, ‘IsPrime’, and add comments to your orders through the Update GetOrder functionality via API.

See our API documentation for more details.

Additional SMS status steps for Parcelforce integrations

We have added two new optional SMS status steps for Parelforce integrations: SMS Start of Delivery and SMS Pre-Delivery. These can send an SMS to your customer informing when the parcel is ready to be delivered, and when the delivery has begun.

To activate one of both of these steps, please contact our support team.

‘Warehouse Zone’ added to product additional information.

For accounts with multi-stock locations active

In the product ‘Additional Information’ tab, we have added a drop down menu for ‘Warehouse Zone’, so you can now see the exact location of the product when assigning a pickbin to it.

For more information, see this knowledgebase: Creating Stock Locations and Assigning Them To Products 

Bluepark Listings

For our customers who use Bluepark eCommerce software, EAN and Brand are now available fields for your listings. New brands will be created in StoreFeeder if they do not exist already.

That wraps up this release. Remember to use our UserVoice service to suggest any changes we could make to improve the service we provide you. Here at StoreFeeder, we pride ourselves on producing the best possible eCommerce solution for our customers, so please let us know what we can do for you.

StoreFeeder User Voice

From all of us here at StoreFeeder, Happy selling!

The StoreFeeder team


Published 4 Oct 2017 @ 08:15

StoreFeeder Sessions

We are proud to announce the dates and agenda for our first StoreFeeder event: StoreFeeder Sessions.

What is StoreFeeder Sessions?

This is a one day event for both new and established customers, and will feature seminars by eCommerce professionals on a variety of topics, and demonstrations on our features. The event is designed to help your business grow. There will also be  opportunities to receive face-to-face support and assistance with any aspect of StoreFeeder.

How do I apply?
If you haven’t done so already, please register your interest by emailing

There will be limited spaces for this event, so please let us know how many representatives from your business you would like to attend.

When will it take place?

The event will be held on 19th October. 

Doors will be open from 9:00am with the first talk will taking place at 9:45am. The event will finish at 5:30 pm.

What is the agenda?

We have a full day planned of talks, face-to-face support and developer slots, workshops, and opportunities to network.

Please note that times and speakers will be announced soon.

Session 1

Meet, Greet & Breakfast
Introduction to StoreFeeder Sessions
StoreFeeder Overview
Pricing Profiles & Translations
Refreshments Break

Session 2

PDAs, Multistock Locations & PrintNode
Lunch Break
Royal Mail
Consolidated Picking, Picker Performance & Reports
Pre-despatch & Xsellco

Session 3

Refreshments and Bar Break
StoreFeeder V3 & Roadmap

Where will the event be held?
The event will be held in the conference centre of the famous Trent Bridge Cricket Ground, in Nottingham, East Midlands.


Is there car parking available?
We have been allocated 70 secure parking spaces in the TBI Gate car park, and there will be marshals present to direct and assist.

Are there any hotels nearby?

If you require an overnight stay, the closest hotels are:

• Jurys Inn – Station St, Nottingham NG2 3BJ
• Premier Inn – London Rd, Nottingham NG2 4UU

Are breakfast and lunch available?
You may be pleased to know that breakfast and lunch will be provided free of charge. Additionally, tea, coffee, snacks, and cakes will be provided throughout the day.
Please let us know if you have any special dietary requirements.

Can I book time with a developer or support representative? 

We have a total of 22 support slots, and 8 developer slots available for you to book. These will last for 20 minutes and will be allocated on a strict first come, first served basis.

Due to limited availability, we are only able to offer 1 slot (support or developer) to each business. If you would like an additional slot, please let us know. If there are additional slots or cancellations, we may be able to offer you an additional slot.

The support slots are the opportunity to receive training on any of our features, discuss your account, or receive assistance with any technical issues.

Developer slots are the opportunity to discuss technical ideas, offer suggestions, or to discuss new functionality for your account.

Please express via email if you would like a support slot, and which time slot you would prefer. Also,we ask if you could please include a brief explanation of the topics you would like to discuss or the assistance you would like to receive. This is so we can ensure that we have the right member of our team available for your individual requirements.

Please also note that support and developer time slots occur during the seminars.

Please choose your preferred slot from the following:


Available support and developer slots

Session 1

6 support slots 2 developer slots
Refreshments Break

Session 2

6 support slots 2 developer slots
Lunch Break
9 support slots 3 developer slot

Session 3

Refreshments and Bar Break
2 support slots 1 developer slot


We will be delighted to see you, for what we know will be a highly useful and informative day. Email to let us know to expect you.

Remember, this event will be first come, first served, so contact us today.


From all of us here at StoreFeeder, we look forward to seeing you.

Happy selling!


The StoreFeeder team


Published on: 29 Sep 2017 @ 11:06